Introduction
About Starting a CPR Certification Business
Opportunities
Qualifications
Study Tips
What You Get with this Manual
What this Manual Covers
What This Manual Doesn’t Cover
Chapter 1 ~ Your CPR/FA Instructor Career
25 Reasons Why CPR/FA Instructor is a Wise Career & Business Choices Choice
What is Expected of an Instructor?
Overview of CPR and FA
Benefits of Your Career as a CPR/FA Instructor
Pay
Growth Potential
Chapter 2 ~ Becoming a CPR/FA Instructor
Getting Certified ~ Where to get CPR/FA Instructor Certification
How to Get Instructor Classroom Experience
Chapter 3 ~ A Day in the Life of a CPR/First Aid Instructor
A CPR Instructor’s Typical Day: As an Employee
A CPR Instructor’s Typical Day: Self-Employed
Business Management Routines
Policies and Procedures
Market Analysis
Marketing and Advertising
Chapter 4 ~ Market Analysis: Identifying and Analyzing Your Target Market
Who Needs Certification?
Where to Find Students
Finding the Numbers that Count
Researching
Analyzing Data About Competitors
Putting It All Together
Overall Market Value of CPR/FA Certifications
Defining/Describing Your Business: Mission Statement, Vision Statement
Planning Ahead
Chapter 5 ~ Marketing Your Business
Ethics
Unique Selling Proposition
Promoting Your Business
Advertising Your Business
Free Advertising
Contracting for Ongoing Business
© 2014 Ad Hoc Group